'He's a cold-blooded mass murdering clown'At first glance, this magazines cover has extremely catchy colours. So when looking at magazines on a shelf, this one would stand out the most. The character who is featured on the front of the magazine is the 'Joker' from 'The Dark Knight', the joker has very dull colours on but the surroundings fonts and colours make him stand out the most.
This is in complete contrast to the film poster for 'The Dark Knight'. Also as the 'Joker' is played by the huge actor Heath Ledger, the magazine has a huge selling point. Also when filming 'the Dark Knight', Heath passed away so this may also sell the magazine.
The cover of the magazine seems to be comical with a sense of horror, if the 'Joker' wasn't smiling then the sense of horror would disappear! There is also a lot of text on the front of the magazine, telling us what articles are inside. 'World Exclusive'. These words attract attention when looking at this magazine because it keeps the audience thinking as to what this world exclusive may actually be.
The words 'Joker' are shown to be in illuminous green, the colour of which the 'Joker' wears throughout the film.
Empire film magazine chose to produce two front covers for this film so the audience could choose which one to pick. The other cover is very intense and the theme of comedy has been taken away and more horror has been added.Click here to go to 'Empire Magazine' online..
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