A2 Media Coursework: Case Study 2: Film Poster

10 Things I Hate About You

'How Do I Loathe Thee? Let Me Count The Ways'.. 'Romeo, Oh Romeo, Get Out Of My Face'

The film poster for '10 Things I Hate About You' is very minimal with some slogans that stand out. 'How Do I Loathe Thee? Let Me Count The Ways'. As '10 things i hate about you' is based around the Shakespeare text, 'The taming of the shrew'. By having this slogan on the film poster leaves the audience in suspense as to what this may mean. Is it just a rewrite of Shakespeare or something along totally different lines? Also the slogan of 'Romeo, Oh Romeo, Get Out Of My Face' also may give away the fact that this is based around a shakespeare text.

The title of the female comes from the female lead of the film 'Kat' when she writes a poem about the things she hates about her bittersweet romance with the main male 'Patrick'.

I think this film is definatly aimed at teenagers and maybe mainly females. This is because on the film poster there are a group of teenagers with good looking males within the group. The film also stars big actors who have a repuatation of starring in successful films. Also the producer of this film has made sure that there are an even number of males and females, not singling out any gender. This then fits in with the theme of femanism in the film as men and women here are definatly equal.

Minimal colour and scenery is used for this poster and this could work in two ways. The audience may see this as boring and uninventive and it may put them off going to watch or buy this film. However simple can also be effective and in my opinion, there is minimal text and pictures on the poster but this makes it stand out more and the text that the poster actually contains attracts more attention than if the poster was full of action. As this is a love story there arent many connotations on the film poster of it being a romance at all. The word 'hate' may make the audience think the complete opposite.